Digital Marketing Manager
Stanley Martin Homes Corporate Office, 11710 Plaza America Dr., Reston, Virginia, Estados Unidos de América
Sol. nº 1495
lunes, 28 de abril de 2025
The Digital Marketing Manager will be responsible for setting the digital marketing and content strategy and oversee the execution of paid marketing, search engine optimization, email marketing, social media, media buying, public relations, website content and conversion, and web analytics. This role will contribute significantly to strategic marketing planning and will work directly with the Sr. Director of Digital Marketing and other team leaders to hit department goals.
Responsibilities and Duties:
- Develop and deliver marketing policies, practices and strategies to attract customers to our website, online presence and promote our homes online
- Lead the delivery of the digital homebuyer experience to drive awareness, customer growth and to enhance homebuyer engagement
- Set a multi-year strategy to grow sales and homebuyer engagement digitally
- Lead the design and marketing teams to develop creative concepts and campaigns that attract, engage, and convert
- Develop digital marketing plans, website improvement plans to enhance the online customer experience and online customer journey
- Lead the SEO projection roadmap, identifying key areas of growth and partnership with cross functional teams to drive prioritization and execution
- Manage digital marketing vendor relationships
- Own data analysis for digital marketing initiatives to measure impact, ROI and website metric trends
- Determine annual KPIs and benchmark criteria to measure marketing effectiveness and identify areas to optimize marketing spend and efforts
- Work in partnership with IT to evolve StanleyMartin.com to provide a superior user experience that maximizes home buyer interactions and optimizes SEO
- Hold monthly creative brainstorming sessions with Marketing Managers to determine new ideas for content and to gain feedback on needs of the team to meet goals
- Stay on top of trends in digital marketing and the homebuilding market to best influence how our digital marketing plays a role in our overall success
- Grow, develop and manage a high-performing team of Digital Marketing professionals
- Ensure a high level of internal client satisfaction with a focus on responsiveness, resolution of problem situations, and successful completion of deliverables
- Consistently explore new opportunities for innovation and testing via new vendors, platforms, and proactively deliver recommendations with a goal of reaching and exceeding the KPIs set
- Direct the implementation of the strategy, content and ongoing maintenance of digital platforms (websites, social media, email, digital advertising, SEO and SEM) with the marketing team
- Manage the digital marketing budget and annual spend
Position Standards:
- Approach every day and opportunity with innovation and an open mind
- Attention to detail
- Solution oriented
- Strong analytical skills
- Positive attitude
- Strong communication skills (written and verbal)
- Intellectual curiosity
Position Requirements:
- BS/MS degree in marketing or a related field
- 2+ years of leading a digital marketing efforts
- Managerial experience
- Digital advertising agency experience a plus
- Must understand the full digital marketing mix and be able to communicate technical aspects of a campaign in an easily digestible manner
- Experience with website analytics tools
- Experience with marketing automation platforms (Salesforce Marketing Cloud, Pardot, etc.)
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in digital marketing
- Excellent communicator in both verbal and written formats to compellingly and effectively influence cross-functional teams and senior leaders
- The ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture
- Requirement to be in the Reston office 4 days per week
Otros detalles
- Función del puesto Director
- Tipo de pago Salario
- Stanley Martin Homes Corporate Office, 11710 Plaza America Dr., Reston, Virginia, Estados Unidos de América