Director of Social and Visual Content

Position Overview:
IMG Academy is seeking a dynamic, strategic, creative, and metrics-driven Director of Social and Visual Content to lead and evolve the brand’s social presence across all platforms. This role will be responsible for developing and executing a unified social media and visual content strategy across IMG Academy, IMG Academy+, and NCSA College Recruiting, ensuring each business line engages its audience, drives conversions, and reflects the high-performance standards of the brand. This leader will manage a team of social strategists, content creators, videographers and producers to craft powerful storytelling, build brand equity, and grow a loyal digital community of student-athletes, families, coaches, and partners.

Position Responsibilities:

• Brand positioning: Be the “tip of the spear” for IMG Academy’s brand perception, positioning and awareness
• Unified Social Strategy: Develop and execute a cohesive social media strategy across IMG Academy, IMG Academy+, and NCSA that aligns with broader brand and business goals.
• Channel Oversight: Manage the team’s day-to-day execution and content planning for all social channels, tailored to each brand’s unique audience and goals (e.g., enrollment, engagement, recruiting, subscription, lead generation).
• Content Direction: Lead the planning, creation, and optimization of high-impact content that highlights student-athlete journeys, recruiting success, educational programming, and training insights.
• Cross-Brand Messaging: Ensure brand voice, tone, and storytelling are consistent and compelling across IMG Academy (campus), IMG Academy+ (online development), and NCSA (recruiting services).
• Team Leadership: Manage and grow a high-performing team. Mentor team members and build workflows that support agility, creativity, and data-backed decisions.
• Performance & Analytics: Set KPIs, monitor engagement, and deliver regular performance reporting with insights that inform growth and strategy.
• Collaboration: Partner with marketing, creative, product, sales, and comms teams to support cross-channel campaigns and drive measurable impact, including support of paid media, web and email.
• Community & Crisis Management: Own community engagement protocols and lead responses in high-sensitivity or crisis scenarios to protect brand integrity.
• Event & Campaign Coverage: Oversee social content strategy and real-time coverage for key events, launches, showcases, and recruiting milestones.
• Trendspotting & Innovation: Stay ahead of emerging platform trends, formats, and youth digital behavior to keep content fresh and relevant.

Knowledge, Skills and Abilities:

• 7+ years of experience in social media strategy, execution, and leadership—preferably in sports, education, or performance-driven industries
• Experience overseeing multiple brands or sub-brands under one umbrella
• Strong portfolio of past work across platforms (Instagram, TikTok, YouTube, X, LinkedIn, Facebook)
• Expertise in growing engagement and building community across Gen Z and parent/coach demographics
• Exceptional leadership skills with a track record of developing creative, high-output teams
• Proficiency in social analytics, content planning tools (e.g., Sprout, Influencer, Meta Suite), and reporting dashboards
• Deep understanding of digital storytelling, platform best practices, and performance marketing principles
• Experience working in fast-paced, content-rich environments – particularly those with live, event-driven elements

Preferred Experience:

• Background in sports, education, or tech-focused youth platforms
• Familiarity with NCAA compliance and recruiting-related content sensitivities
• Experience working with influencers, brand ambassadors, and athletes
• Basic creative skills (video editing, graphic design, motion) are a plus