Technical Product Manager - MarTech

JOB DESCRIPTION

The Product Manager will assist in the product lifecycle from ideation to launch, ensuring products meet stakeholder needs and align with business goals. You will collaborate with the senior technical product manager, cross-functional teams, vendors, and stakeholders to drive product development and enhancement. Responsibilities include leading transformation initiatives, capturing business requirements, leading scrum calls, and ensuring proper testing. Your experience with content management systems, orchestration tools and other marketing technologies will be key to driving our digital transformation efforts.

This is a fast-paced, nimble area of the business with both strategic and tactical support components that require pre-existing knowledge of Marketing Technology solutions, as well as extensive experience in leading enterprise level portfolios and programs within multi-channel marketing activation environments and large first party audiences utilizing lean, agile, and waterfall delivery methodologies.

Key Role and Responsibilities:

• Take ownership and drive complex workstreams within our 1:1 Fan Engagement MarTech initiative.
• Gathering, evaluating, and writing business and user requirements
• Building, maintaining, and configuring properly defined and detailed epics & user stories that follow product strategy using agile methodology.
• Maintaining our product's backlog and releases plan
• Managing project/product scope, schedule, dependencies, communication, and stakeholders
• Assist in coordinating product launches and go-to-market strategies.
• Create journey mapping
• Ensuring that the team is on the right track at all times
• The First experience in an independent IT product management position
• Ability to decompose a high-level concept into business requirements and concrete product backlog
• Strong project management skills (experience with Agile methodology would be a plus)
• Great interpersonal and communication skills, demonstrated by the ability to communicate project progress and results in a clear and interesting way

Requirements:

• Bachelor’s degree in Business, Marketing, Computer Science, or a related field.
• Minimum of 5 years of experience as a Martech Product Manager or similar role in in product management
• Ability to decompose a high-level concept into business requirements and concrete product backlog
• Ability to work effectively with both technical, business, and third party vendor teams,
• Experience in MarTech tools like Salesforce, AEP, AJO, AEM sites, Digital Asset Management, and other CRM and marketing tools including data management and integrations.
• Technical background with knowledge of software development and web technologies is a plus. Experience in Adobe Experience Platform application is also a plus.
• UI/UX design knowledge, writing BRD’s skill is a must
• Technical background with knowledge of data and enterprise data development and solutions is a plus
• Strong organizational skills in all stages of the software development life cycle.
• Excellent communication and collaborative problem-solving skills
• Proficiency in using product management and project management tools (Jira, LucidChart, Confluence, DevOps, Smartsheet, Workfront, etc.) preferred
• Ability to work independently and manage multiple projects simultaneously

Preferred Qualifications and Skills:

• Minimum of 1-2 years of AEM hands on product knowledge is preferred.
• Hands-on experience with AEP, AJO, AEM Sites, AEM Forms, and AEM DAM.
• Experience in any other MarTech tools like Jebbit, Digioh, etc is also a plus.
• Experience in sports and entertainment industry a plus.