Public Relations Coordinator_NE-NSC_101-Administration

Job Summary

 

Plans, directs, monitors, and evaluates public relations public relations strategies for the Area Command/Corps to ensure that The Salvation Army maintains a favorable and positive image in the communities and for both internal and external audiences. Coordinates development and implementation of print and digital marketing collateral. Serves as liaison to all media ensuring the desired message is communicated; photographs and writes articles covering Salvation Army events; strengthens communication with donors, prospective donors, corporations, volunteers, media personnel, civic club leadership and local government leadership. Sets goals, monitors work, and evaluates results to ensure organizational needs and objectives are met. Assists in raising funds for capital campaigns. Monitors, tracks, and participates in the day-to-day operation and maintenance of a database containing up-to-date donor records; prepares routine and special donor activity reports and assists fund-raising staff in obtaining pertinent donor information; prepares donor correspondence and mass mailings.

 

Essential Functions

This job description should not be interpreted as all-inclusive. It is intended to identify the essential functions and requirements of this position. The incumbents may be requested to perform job-related responsibilities and tasks other than those stated in this job description.

 

Public Relations and Media Development (60%)

 

Assists in the development and implementation of a comprehensive annual marketing plan that will support and enhance the organization’s image and position with current donors, the general public and internal audiences. The plan will have defined and measurable objectives.

 

Develop and create a constant flow of written and visual content for distribution across all channels that will support awareness, engagement, and fundraising.

 

In cooperation with Marketing team, act as primary local website manager. Create and maintain content for accuracy and relevancy.

 

Ensure articulation of the organization’s desired image and position in all communications. Maintain brand standards in design and feel of print and electronic materials.

 

Curate and participate in the organization’s social media properties in coordination with the overall marketing plan. Seek constituent engagement and community growth.

 

Prepares regular reports to assess effectiveness of current projects and marketing efforts.

 

Coordinate media interest in the organization, ensure regular contact with target media and respond appropriately to media inquiries so that frequent coverage is given to the organization. Key messages and positioning are shared. Public awareness and perception of the organization is increased.

 

Be present at and capture stories, pictures, etc. at public events and appearances of organizational staff. Create talking points and provide coaching to staff and volunteers as appropriate.

 

In cooperation with the CRD Manager, develop an effective strategy to educate local groups (churches, schools, clubs, businesses) and secure their participation in volunteer service, bell-ringing, in-kind support, etc. on a year-round bases. Assist with speaker requests made by these groups.

 

Strengthens communication with donors, prospective donors, corporations, volunteers, media personnel, civic club leadership and local government leadership; maintains open and direct channels of communication including written documentation showing a personalized plan for each donor; ensures that donors are treated fairly and with sensitivity; resolves problems and responds to questions; ensures that all prospects and donors are serviced in a timely, efficient and tactful manner; ensures the accuracy and completeness of all information provided.

Fundraising (15%)

 

Research prospective corporate and foundation funding sources.

 

Attends pre-submission grant orientation seminars.

 

Distributes formal correspondence, drafted by Commanding Officer or Grant Writer, to grant makers including letters of inquiry, formal grant proposals, cover letters, thank you letters, and progress and program evaluation reports.

 

Internal Leadership (15%)

 

Assist in the creation and maintenance of lines of communication to ensure all employees are aware and informed of the organization’s services and successes. Empower staff to identify and relay stories of interest seen in their day-to-day work.

 

Attends and participates in Advisory Board/Committee meetings as appropriate.

 

Assist in the United Way in-house campaign and agency representation.

 

Administration (10%)

 

Attends and participates in assigned and approved conferences and workshops. Participates in regularly scheduled Development meetings and training sessions as assigned.

 

Prepares and maintains records of all phone calls, correspondence, visitation on a donor data sheet and a calendar of all contacts; receives and responds to donors and prospects mail.

Stays abreast of news, changing demographics and other relevant issues in order to evaluate a plan marketing and communication activities.

 

Reads industry publications and maintains knowledge of changes, trends, and happenings in the philanthropic and marketing sectors.

 

Performs all duties with an understanding of the mission, ministry, philosophy, culture, and protocol of The Salvation Army and conducts all duties in accordance with the ministry of the organization and its Christian principles; conducts all communications and job duties with the highest level of professionalism.

 

Other Responsibilities

 

Serves as Disaster PIO when needed

 

Materials and Equipment

 

General Office Equipment

 

Knowledge, Skills and Abilities

 

Knowledge of The Salvation Army mission and philosophy.

 

Knowledge of Christian theology and The Salvation Army doctrine.

 

Knowledge of the principles and practices of public relations.

 

Knowledge of acceptable fund-raising methods and strategies.

 

Knowledge of current and evolving trends in social media. Skilled in maintaining social media profiles and communities.

 

Knowledge of effective and efficient methods for organizing and maintaining records and ability to perform the same.

Knowledge of the principles and practices of grant administration and grant writing skills.

Knowledge of Excel and MS Office software applications.

Must have strong oral, written, and interpersonal communication skills.

Customer services oriented with a professional demeanor. Ability to interact and build relationships with a diverse group of constituents and staff.

 

Ability to manager competing priorities, track and meet deadlines, all with an attention to detail.

 

Ability to read and understand complex application documents.

Ability to prepare and maintain reports in an accurate, complete, and timely manner.

Ability to work independently and with limited supervision.

Ability to present a positive and professional image of The Salvation Army.

Ability to maintain security of confidential records and information.

Ability to pay attention to detail and ensure compliance with complex reporting and agreement specifics.

Ability to plan, organize and prioritize work to accomplish work in compliance with quality standards and deadlines.

Ability to prepare effective printed materials for educational and promotional purposes.

 

Ability to present a positive and professional image of The Salvation Army.

 

Ability to meet attendance requirements.

 

Ability to read, write and community the English language.

 

Ability to speak before large groups in person, by radio and television.

 

Ability to travel to various locations to participate in public meetings, conferences, etc.

 

Education and Experience

 

Bachelor’s degree from an accredited college or university in Public Relations, Marketing, Communications, or a related field,

 

and

 

One to two years of experience performing marketing, public relations or fundraising through all forms of media with public speaking experience.

 

or

 

Any equivalent combination of training and experience which provides the required knowledge, skills, and abilities.

 

Physical Requirements/Working Conditions

 

Duties are usually performed seated. Sitting may be relieved by brief or occasional periods of standing or walking.

 

Limited amount of physical effort required associated with walking, standing, lifting, and carrying light objects (less than 25 lbs.) 5-10% of work time.

 

Work is performed in a normal office environment where there are little or no physical discomforts associated with changes in weather or discomforts associated with noise, dirt, and the like.

 

Statement of Purpose

 

This document provides descriptive information about the above Salvation Army position. Work actually performed by incumbents in this position may vary. Although this document may be used for recruiting, staffing, or career planning, the information contained herein should only be used as a guideline or recommendation for the content of and qualifications for this position. An individual’s ability to meet the qualifications and capabilities described in this document is not a guarantee of employment or promotion. The Salvation Army reserves the right to make changes to this document as deemed necessary without providing advance written notice.

 

All employees recognize that The Salvation Army is a church and agree that they will do nothing as an employee of The Salvation Army to undermine its religious mission.

When an application is selected for review, typically, only applicants who indicate the relevant education and experience requirements, as indicated in the job description for the position, may be considered for job openings. Please FULLY complete the application, answer questions completely, honestly and to the best of your ability. Please also upload a copy of your resume (when available). Those applicants requiring accommodation to the application and/or interview process should contact a representative of the Human Resources Department at the applicable location.

We appreciate your interest in employment opportunities with The Salvation Army!