Summary

The Senior Specialist, Integrated Marketing (B2B2C) Strategy is a dynamic role responsible for leading and executing omnichannel marketing campaigns that engage and activate B2B2C audiences. This position requires a blend of strategic planning, project management, and hands-on execution to bring high-impact initiatives to life. The ideal candidate excels in a fast-paced, matrixed organization, adeptly managing timelines, cross-functional dependencies, and multiple stakeholders. The Senior Specialist is a strategic thinker who can transform a single idea into a fully integrated campaign that drives measurable business results.

Responsibilities

• Leads the end-to-end execution of marketing campaigns aligned with key SHRM priorities, ensuring seamless integration across all touchpoints.
• Develops and manages comprehensive project timelines, deliverables, and workflows, coordinating efforts across internal teams and external partners.
• Oversees the creation of compelling campaign assets, including digital, print, email, social media, and other formats, ensuring alignment with a cohesive narrative and strategic objectives.
• Acts as a strategic partner to marketing leadership, collaborating cross-functionally with subject matter experts, marketing teams, and key stakeholders to drive impact.
• Monitors key campaign milestones, provides regular progress reports, and proactively manage risks, roadblocks, and shifting priorities.
• Offers strategic input on messaging, channel mix, and campaign structure to optimize engagement and conversion.
• Supports high-visibility initiatives and special projects that contribute to SHRM’s success.

Education & Experience Requirements

Education:

• Bachelor’s degree in marketing, communications, or a related field.

Experience:

• 5+ years of experience in marketing, project management, or communications, with a strong track record of executing successful B2B2C campaigns.

Knowledge, Skills & Abilities

• Disciplined self-starter who seeks opportunities to be proactive and enhance knowledge, skills and abilities.
• Proven ability to manage and execute complex, cross-functional marketing campaigns targeting B2B2C audiences.
• Deep expertise in marketing strategy, brand messaging, audience segmentation, and personalized marketing approaches.
• Strong proficiency in campaign performance reporting, data analysis, and translating insights into actionable recommendations.
• Excellent written and verbal communication skills, including executive-level presentations and reporting.
• Creative thinker with a problem-solving mindset, capable of interpreting data to craft compelling narratives.
• Proficiency with project management tools, marketing automation platforms, and workflow optimization.
• Highly organized, adaptable, and solutions-oriented, with the ability to navigate ambiguity and shifting priorities.
• Knowledge of membership-driven organizations, associations, and agency experience is a plus
• Familiarity with Marketo, Monday.com, Jira and AI tools is a plus.

Certifications

• N/A

Physical Requirements

This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers for typing, handling documents, and using office equipment.
• Occasional standing, walking, bending, and reaching.
• Ability to lift and carry up to 30 pounds as needed.
• Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Work Environment

Hybrid Position (3 Days In-Office, 2 Days Remote):

• This position follows a hybrid work schedule, requiring in-office presence [three days per week] and remote work [two days per week]. Core work hours will be designated by the department.  The office environment includes a standard workstation setup with collaborative spaces, while remote work requires a reliable high-speed internet connection and a suitable home workspace. Employees must maintain availability during standard business hours and adhere to company policies for both in-office and remote work.

Travel: 0 – 10%

#LI-Hybrid

The hiring range for this position is $78,000 to $95,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives