266 - Regional Retail Manager R6 - Regional Retail Manager

For more than a century, First United has served the financial needs of our personal and business
customers throughout Maryland, West Virginia, Virginia and Pennsylvania. We care about our communities,
seek to understand what drives our customers and create customized solutions to meet their needs.
Our mission is to enrich the lives of our customers, coworkers and shareholders through an
unparalleled commitment to the client experience and passionate involvement in the community.

Job Reporting Relationships

              Supervised by:        Managing Director of Retail

              Supervises:             Community Office Manager, Assistant Branch           Manager, Relationship Advisor, Customer Service   Representative

Basic Qualifications

Education/Training:  A high school diploma or equivalent required, a bachelor’s degree in financial related discipline preferred; successful completion of First United Bank & Trust Training Program; obtain and maintain appropriate Bank Product Knowledge Certification; obtain and maintain active Nationwide Mortgage Licensing Registry (NMLS) and complete appropriate SAFE Act training.

Skill(s):  

• • Willingness to learn and easily adapt to change
  • Clear, concise communication skills
  • Proficient organizational skills to rank tasks according to strategic priority
  • Experience developing long-term relationships and proactive portfolio management
  • Innovative and solutions-oriented approach to problem solving
  • Proficient in interpreting and implementing retail banking strategies
  • Creative and analytical thinking
  • Comfortable using a variety of software applications
  • Experience working in a fast-paced, team environment
  • Detail-oriented and openminded

Experience:   A minimum of five (5) to seven (7) years prior retail banking experience or related work in retail sales, or customer service, and one (1) to three (3) years prior sales management and supervisory experience normally required.

General Responsibilities

Leads and develops the retail banking team within a geographic area providing dynamic sales leadership and management, while driving sales performance across assigned to the geographic area and its corresponding community branch offices. Cultivates strong relationships with new and existing customers to achieve individual, regional, and organizational objectives. Demonstrates core values through active teamwork, personal accountability, enthusiasm for customer service, effective communication, solution-focused mindset, and dedication to ongoing sales development of others.

Hybrid/Remote Workplace Agreement

Branch locations, as appropriate; Home Office

Equipment, Machines, Software

Automobile; Telephone; Laptop, PC; Printer, Copier; Microsoft Office Suite – Word, Excel, PowerPoint, Teams

Essential Duties

1. Responsible for the consistent execution of retail sales strategies related to retail portfolio management, growth and profitability within a geographic area as measured through quantitative sales objectives in support of the organization’s growth goals and brand reputation.
   1. Direct branch sales initiatives providing sales leadership to meet or exceed team goals.
   2. Responsible for sustaining regional revenue growth, asset quality and profitability of the retail banking portfolio.
   3. Promote the development, growth, and enhancement of customer usage and access to all customer platforms and interactions. adoption and penetration of corresponding delivery channels.

2. Accountable for individual business development activities with focus on generating consumer deposit, loan and debit card and service charge income leads.
   1. Create and implement specific action plan for proactive portfolio management, support relationship advisor strategy, including generating leads to drive retail banking growth and expand the use of service technologies through outside sales calls to improve non-interest income and operating efficiencies.
   2. Provide customized financial solutions, establish connections and show sincere dedication to customer success through targeted questioning using our MyBank Solutions resources to achieve assigned goals and objectives.
   3. Maintain a self-developed pipeline of customers and prospects for future opportunities
   4. Maintain an active NMLS registration status.

3. Serves as a member of the region’s sales team, responsible for establishing strong relationships with the regional division leaders of deposit services, commercial banking, mortgage and wealth management.
   1. Communicate with regional sales team members, other department managers, and other appropriate personnel to integrate goals and activities to efficiently support corporate and regional goals and objectives.
   2. Generate leads and referrals to all lines of business to grow and expand net interest income and non-interest income
   3. Contribute to a positive working environment by developing trusting and cooperative relationships with customers and First United associates through joint outside sales calls.

4. Responsible for managing the customer experience, sales performance, and branding excellence of community branch offices within the assigned geographic area.
   1. Provide an uncommon customer experience by adhering to First United’s Standards of Service and lead retail banking associates to do the same.
   2. Proactively demonstrate and lead First United’s solutions-oriented approach by responding promptly to customer needs and using active listening skills to clearly communicate with others.
   3. Support retail banking team in resolving difficult customer objections to provide solutions in a positive, progressive manner to foster customer relationships and create win-win solutions aligned with First United’s goals and values.
   4. Provide guidance to retail banking associates to enable personnel to effectively manage the retail banking “book of business” for expanding existing customer relationships and attracting prospective customers.
   5. Coordinates specific work tasks with other personnel within the department as well as with other departments to ensure the smooth and efficient flow of information.
5. Directly supervises Community Office Managers with focus on consistent execution of customer service standards, business development activities, and retail associate growth and development.
   1. Oversee talent management including the hiring, training and development, corrective action and performance management of the retail banking associates within assigned geographic area.
   2. Apply constructive feedback and sales coaching for cross-sell and referral opportunities and support the growth and development plans of branch associates by providing guidance as well as developing individual career plans to foster a true trusted advisor culture.
   3. Guide the recruitment and team sustainability of retail associates to deliver trusted, consultative sales results and proper risk management.
   4. Supervise retail banking team in a manner that provides structure, direction, feedback, and appropriate resources to promote individual growth and contributes to individual development plans.
   5. Proactively build mentor connections for retail banking team associates.

6. Leads the community engagement & Finture outreach efforts for the retail banking function within the assigned geographic area.
   1. Adhere to First United Bank & Trust’s culture and core values.
   2. Create brand awareness through networking, attending community events and hosting branch events.
   3. Proactively engage the community and surrounding area through volunteerism with local nonprofits and other community-minded organizations.

7. Communicate with stakeholders to ensure they are aware of status updates and any potential issues that may impact the customer experience.

8. Perform other duties as assigned.

9. Abide by the current laws and organizational policies and procedures designed and implemented to promote an environment which is free of harassment and other forms of illegal discriminatory behavior in the workplace.

10. Cooperate with, participate in, and support the adherence to all internal policies, procedures, and practices in support of risk management and overall safety and soundness and the bank's compliance with all regulatory requirements, e.g., Community Reinvestment Act (CRA), Bank Secrecy Act (BSA), Equal Credit Opportunity Act, etc.

Ancillary Duties

Performs tasks which are supportive in nature to the essential functions of the job, but which may be altered or re-designed depending upon individual circumstances.

Full Time Employment Benefits: Fulltime hourly-paid employees will be provided 12-days of Paid Time Off (PTO), that is accrued 1-day for each month worked.  After the completion of 90-days of employment accrued PTO can be used for any purpose including being paid for absences or vacation time. At the end of the first year of employment, any unused PTO will be converted to the employee’s sick time accrual.  Sick time will begin accruing effective on the employees first year anniversary up to 120 days.  At that point, PTO is no longer available; and any paid absence will be eligible under the sick, vacation, personal and family sick pay policy. After one year of service the employee is eligible for their annual vacation benefit.

Salaried-paid employees are not eligible for PTO and accrue paid sick days at 1-day per month; and any vacation time that has been approved for the 1^st year of employment.

12 paid holidays, 2 Personal days, 2 Family Sick days, 2 Volunteer Days after completion of 90 days of employment.  Eligible for Health Care, Dental and Vision (single and family) the first of the month following 30 days of full-time employment. 401(k) eligible on the first day of the month following 30 days of employment with employer match available. Company Wellness Program. Company Stock program available after 1 year of employment. Annual Performance Reviews completed, and salary increase amount given based on individual performance.

This position is salary and not eligible for overtime.

Salary Range

Minimum: $35,568

Maximum: $77,900

First United Bank & Trust is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. First United Bank & Trust is a drug-free workplace.