Specialist - Marketing Automation

Company Profile

80 years and countless innovations later, JCB is the world’s largest privately-owned manufacturer of construction and agricultural equipment. At 22 plants spanning four continents—and countries including the United States, the United Kingdom, India and Brazil—JCB manufactures a range of more than 300 products including Loadall telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, Access aerial work platforms, rough terrain forklifts, and Fastrac tractors.

JCB people are at the heart of our business and as a family-owned business we answer to our customers, not a group of shareholders. That freedom allows us to concentrate on developing the latest technologies and incorporating them into our equipment. We focus on what our customer needs on the jobsite – a machine that holds up in the toughest environment and increases their productivity.

At JCB, we stand behind our products – and our name

Position Purpose
The Marketing Automation Specialist is responsible for the execution and optimization of JCB North America's marketing automation using Eloqua. This role will execute automation workflows, and email marketing programs while ensuring effective lead scoring, segmentation, and engagement tracking. The Marketing Automation Specialist will work closely with the Marketing Operations Manager to integrate Eloqua with Salesforce, enhancing the efficiency and effectiveness of marketing efforts.

Major Tasks, Responsibilities & Key Accountabilities
• Develop and maintain automated workflows to support lead nurturing and customer engagement.
• Support email marketing programs, including campaign creation, segmentation, and performance tracking.
• Design and optimize lead scoring models to enhance marketing and sales alignment.
• Collaborate with the CRM Manager to ensure seamless data integration between Eloqua and Salesforce.
• Analyze key performance metrics and provide data-driven insights to improve marketing effectiveness.
• Ensure compliance with data privacy regulations and email marketing best practices.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Experience in marketing automation
• Strong understanding of lead scoring, segmentation, and marketing automation best practices.
• Experience integrating marketing automation platforms with CRM systems, preferably Salesforce.

Preferred Qualifications

• Eloqua certification or extensive hands-on experience with the platform.
• Experience working in B2B marketing, preferably in manufacturing or heavy equipment industries.
• Knowledge of demand generation strategies and customer journey mapping.

Knowledge, Skills, Abilities & Competencies

• Expertise in marketing automation, email marketing, and campaign optimization.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent project management skills with the ability to handle multiple priorities.
• Strong communication and collaboration skills to work cross-functionally with marketing, sales, and IT teams.

Job Conditions

• Both office environment and occasionally manufacturing/factory environment
• Subject to noise and temperature changes

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to:

• Sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
• The employee is occasionally required to stand and walk.
• The employee must frequently lift and/or move up to 10 pounds.
• Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.
• Work a flexible schedule.

JCB is an equal employment opportunities (EEO) employer in accordance with applicable federal, state and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. EEO EMPLOYER/VET/DISABLED.

JCB Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, JCB offers many job opportunities outside of the U.S. which can be found through our website at https://www.jcb.com/en-gb/about/careers.

Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

Other details

•  Job Family Administration/Support
•  Pay Type Salary