Marketing Database Admin

Company Profile

80 years and countless innovations later, JCB is the world’s largest privately-owned manufacturer of construction and agricultural equipment. At 22 plants spanning four continents—and countries including the United States, the United Kingdom, India and Brazil—JCB manufactures a range of more than 300 products including Loadall telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, Access aerial work platforms, rough terrain forklifts, and Fastrac tractors.

JCB people are at the heart of our business and as a family-owned business we answer to our customers, not a group of shareholders. That freedom allows us to concentrate on developing the latest technologies and incorporating them into our equipment. We focus on what our customer needs on the jobsite – a machine that holds up in the toughest environment and increases their productivity.

At JCB, we stand behind our products – and our name.

Position Purpose

The Database Administrator is responsible for managing Marketing reporting and analytics, Oracle Eloqua reporting, performance dashboards, and lead scoring data to support data-driven marketing decisions. This role will monitor campaign ROI, conversion rates, and lead journey effectiveness, working closely with the marketing and sales teams to optimize strategies based on actionable insights.

Major Tasks, Responsibilities & Key Accountabilities

• Lead efforts to enrich and cleanse customer data, ensuring data accuracy, completeness, and usability to power effective segmentation, personalization, and campaign automation
• Develop and maintain Eloqua performance dashboards to track key marketing metrics, including email engagement, lead scoring, and campaign ROI.
• Analyze lead conversion rates and customer journey data to identify optimization opportunities.
• Generate reports on campaign effectiveness, audience segmentation, and engagement trends.
• Ensure data integrity and consistency across Eloqua and Salesforce by auditing and cleaning datasets.
• Implement A/B testing methodologies to evaluate campaign performance and recommend improvements.
• Stay up to date with best practices in marketing analytics, automation, and data visualization.
• Manage data imports and exports, ensuring accuracy, consistency, and compliance with company policies and industry regulations.
• Implement and enforce data hygiene best practices, including deduplication, normalization, and enrichment strategies.

Minimum Qualifications

• Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
• Strong understanding of cleansing and analyzing large sets of data
• Proficiency in data visualization tools such as Tableau, Power BI, or Eloqua’s reporting suite.

Preferred Qualifications

• Experience working in B2B marketing, preferably in manufacturing or heavy equipment industries.
• Knowledge of SQL, Python, or other data analysis tools for advanced reporting.
• Familiarity with marketing automation and CRM integration best practices.

Knowledge, Skills, Abilities & Competencies

• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Attention to detail and a commitment to data accuracy and integrity.
• Ability to communicate complex data findings to non-technical stakeholders.
• Strong collaboration skills to work cross-functionally with marketing, sales, and IT teams.
• Proficiency in Excel, Google Analytics, and marketing automation reporting tools.

Job Conditions

• Both office environment and occasionally manufacturing/factory environment
• Subject to noise and temperature changes

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to:

• Sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
• The employee is occasionally required to stand and walk.
• The employee must frequently lift and/or move up to 10 pounds.
• Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.

JCB is an equal employment opportunities (EEO) employer in accordance with applicable federal, state and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. EEO EMPLOYER/VET/DISABLED.

JCB Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, JCB offers many job opportunities outside of the U.S. which can be found through our website at https://www.jcb.com/en-gb/about/careers.

Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.