Social Media / External Content Specialist

Summary

This Social Media/External Content Specialist will have a great opportunity to join a highly experienced marketing team and conceptualize, create, and implement marketing/communication materials to our many social media and digital platforms to deliver messaging to the communities we serve in our 29-county service area.

The Social Media/External Content Producer is responsible for creating and managing digital content, including articles, videos, infographics, and social media posts regarding GESMV and our many product lines.  This content will focus on Retail, Program Services, and Business Services along with overall agency outreach, events, and mission awareness to be featured on all our digital platforms and websites.

This role requires a deep understanding of social media and consumer trends, digital production skills as well as effective communication and collaboration skills.

Essential Duties & Responsibilities
The External Content Producer is responsible for creating and managing digital content, including articles, videos, infographics, and social media posts regarding GESMV and our many product lines.  This content will focus on Retail, Program Services, and Business Services along with overall agency outreach, events, and mission awareness to be featured on all our digital platforms and websites. 

This role requires a deep understanding of social media and consumer trends, digital production skills, as well as effective communication and collaboration skills.

• Manage all content on gesmv.org and other microsites.
• Develop the social media calendar.
  • Work with all divisions to create engaging digital content to include on all social media channels and websites to provide valuable and timely information to our external customers.
• Manage all social media posts.
  • Create engaging video content, including reels and other digital formats.
  • Collaborate with the Public Relations Manager to develop influencers for retail focusing on thrifting and DIY projects (repurposing Items)
• Strategically develop campaigns and metrics in partnership with the Public Relations Manager
  • Maintain and report on KPI and other stats to increase the footprint on our social media channels and digital platforms.
• Explore expansion to other emerging social media channels and digital platforms.
• Develop and maintain strategic ad campaigns with emphasis on boosting and placing advertising when appropriate.

Supervisory Responsibilities

None.

Education Requirements

A Bachelor’s Degree in Marketing, Communications, Advertising, Social Media Management or related field.

Minimum of two years of experience related to writing and content creation, graphic design, web content management, and social media management.

Experience Requirements

Minimum of two years of experience related to writing and content development, graphic design, web content management or social media management.

Qualifications

Must maintain a valid driver's license and a driving record acceptable to Goodwill's liability insurance provider.

Must maintain the ability to pass a criminal background check and random drug screens.

Skills & Abilities

• Strong communication skills—interpersonal, oral, and written with a focus on engaging copywriting.
• Demonstrate self-motivation and the ability to work in a team environment, along with fostering relationships with internal stakeholders.
• Exceptional organizational and documentation skills
• Proven ability to manage multiple projects, including schedules and resources, simultaneously and under a deadline environment.
• Demonstrated experience with CMS systems and social media platforms.
• Demonstrated intermediate-level skills with Microsoft 360 Suite and Adobe Creative Suite or comparable design and video editing software.
• Knowledge and ability to capture still photography, graphic design, video, and postproduction skills are a must.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and talk or hear. The employee is occasionally required to climb or balance; stoop, kneel, crouch, or crawl; and taste or smell.

The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to twenty-five (25) pounds, and occasionally lift and/or move up to fifty (50) pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

The above duties and responsibilities are essential job functions subject to reasonable accommodation. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job and/or apply for the position, absent undue hardship.This job description is not to be interpreted as an all-inclusive list of duties, responsibilities, or requirements. Employees may be required to perform additional job- related tasks as assigned, subject to reasonable accommodation.