Chief Marketing Officer

USA Chief Marketing Officer

The USA Chief Marketing Officer (CMO) is a key member of the leadership team and will help drive our next phase of growth. The CMO will develop and execute all aspects of Corpay’s USA marketing strategy across multiple lines of business (LOBs), including Vehicle Payments, Payables, and Workforce Lodging, and will lead important corporate strategic marketing initiatives. The role is based at Corpay’s headquarters in Atlanta, Georgia.

Key Relationships

Reports to: USA Chief Revenue Officer and
Dotted line to EVP Corporate Development

Direct Reports:

• EVP Product Marketing
• Chief Creative Officer
• EVP Demand Generation
• Chief Digital Officer

Other Key Relationships:

• Senior Executive Team
• Revenue Operations Team
• Line of Business Teams

Key Responsibilities:

The CMO will have two main areas of responsibility. First, the CMO will lead all marketing activities for our Vehicle Payments, Payables, and Workforce Lodging lines of business based in the US, and second, the CMO will lead corporate strategic marketing initiatives and business development opportunities.

For the US lines of business, the CMO will lead 4 functional areas:

• Product Marketing
• Market research … research to understand customer needs (voice of the customer), market trends, and competitive product offerings. Incorporate findings into marketing strategy
• Product positioning … define how the USA products should be best positioned

• Pricing … work with the LOB teams to determine the appropriate pricing for each of the core products (i.e., cost-plus, value-based) to maximize revenue and profitability
• Programs/Campaigns … develop and execute marketing campaigns to drive awareness and generate qualified leads

• Creative / Brand
• Brand Image

• Oversee the Corpay brand image and ensure brand guidelines are applied consistently.
• Generate ways to build and maintain a strong brand reputation.

• Creative Ideation, Design, and Implementation

• Ideate and brainstorm to generate marketing messages that will resonate with potential customers.
• Develop and execute creatives (printed marketing materials, videos, podcasts, etc.).

• Brand Campaigns: Develop, execute, and implement Corpay brand campaigns and media plans.

• Demand Generation
• Lifecycle Marketing – Nurturing and Onboarding
• Campaign Architecture and RevOps integration
• Campaign Planning, Calendar, and Workflows
• Buyers Journeys
• ABM Campaign Strategy, Design, and Management
• Digital and Website
• Digital Strategy … develop a comprehensive digital marketing strategy across paid media channels, including SEO, SEM, social media and email marketing.
• Digital Selling … oversee USA Digital Sales Channel and achieve annual digital sales production targets.

Responsibilities

Additionally, the USA CMO will lead corporate-wide strategic marketing projects for new, major partnerships. The main responsibilities in this aspect of the role will be to:

• Identify and evaluate new revenue ideas that can be unlocked via corporate partnerships
• Size the revenue and profit opportunity (ie, what’s the size of the prize)
• Define “who does what” in the partnership and tailor the partnership economics accordingly
• Negotiate and execute commercial contracts covering the partnership
• Develop the marketing plan to realize the partnership opportunities
• Ensure the partnerships achieve the projected results
  
  
  

Candidate Profile

The successful candidate will be an accomplished marketing leader who has progressively held more senior roles within the marketing discipline. A creative, innovative go-to-market strategist with great organizational and prioritization skills will thrive in this important role.

Ideal Experience

Background

• MBA strongly preferred
• 10+ years of experience post-MBA in a corporate marketing setting (e.g., B2B services company), leading the marketing function and/or in the marketing practice of a large, strategy consulting firm
• Experience in B2B services required

Skills

• Deep product marketing expertise
• Strong analytical skills
• Strong communication and presentation skills
• Creative, insightful
• “Idea a minute” modus operandi
  
  

Critical Leadership Capabilities

Relationship Skilled

• Ability to work effectively with Line of Business Leaders, Sales Leaders, and the senior executive team

Strategic Thinking

• Demonstrate a high level of intellectual curiosity that translates into innovative approaches to complex business opportunities

Leading People

• Can recruit outstanding marketing talent
• Executes a management system that allows each employee to reach his/her potential

Other Personal Characteristics

• Creative thinker who moves between creative problem-solving, critical thinking, and operational execution
• A high sense of urgency and results orientation
• Strong and credible communicator, internally and externally
• Demonstrated leadership ability, confidence, and executive presence – ability to mentor, develop, and motivate staff, leading with purpose and delivering exceptional results
• Unconditional ethics and integrity
• Hands-on, with a rigorous work ethic