Building Products Commercialization Manager

Privacy Policy – Core Natural Resources, Inc.

Building Products Commercialization Manager  

Location: Triadelphia, WV / Remote

Position Summary 

CONSOL Innovations LLC, a research and manufacturing organization located in Triadelphia, WV, and a subsidiary of Core Natural Resources, Inc., is a fast-growing, innovative company that is focused on developing and producing amazing carbon products that have far reaching applications in building products, energy storage, aerospace, defense, and advanced materials.

CONSOL Innovations is seeking a highly motivated Building Products Commercialization Manager to lead the development and execution of go-to-market strategies for our innovative line of carbon composite building products, including decking, siding, roofing, and more. This position is critical to driving market adoption, revenue growth, and strategic positioning for new products. The ideal candidate will have deep expertise in the building products industry, strong commercial instincts, and a proven network of customer and distributor relationships.

Target Responsibilities 
•    Accept, embrace, and promote the following values of Core Natural Resources: Safety, Sustainability & Continuous Improvement
•    Develop and Execute GTM Strategy: Create and manage comprehensive go-to-market (GTM) plans for new carbon composite building products, including pricing, positioning, channel strategy, and sales enablement.
•    Market and Customer Development: Identify and prioritize market segments, customer needs, and product value propositions. Build strong relationships with key customers, contractors, architects, builders, and distributors.
•    Sales and Distribution Enablement: Establish and expand sales channels and distribution networks. Train and support reps and distributors.
•    Product Launch Execution: Coordinate cross-functional launch activities, including marketing campaigns, trade shows, sample programs, technical documentation, and sales training.
•    Market Intelligence: Monitor competitive landscape, product specifications, code requirements, areas of improvement, and regulatory issues impacting product acceptance.
•    New Product Development Support: Collaborate with R&D and engineering teams to translate market needs into new product ideas, product features, performance targets, and specification requirements.
•    Logistics and Supply Chain Coordination: Ensure product availability, packaging, logistics, and support systems are ready for scalable product roll-out.
•    Reporting and KPIs: Track and report on key commercialization metrics, customer feedback, and market trends. Recommend course corrections as needed.

Required Skills and Experience 
•    Bachelor's degree in Business, Marketing, Engineering, Construction Management, or related field (MBA or advanced degree preferred but not required).
•    Minimum 7+ years of experience in the building products industry (decking, siding, roofing, or related categories strongly preferred).
•    Direct experience developing and executing commercialization strategies for new products.
•    Deep understanding of building products sales channels, contractor networks, and distribution logistics.
•    Strong familiarity with product specifications, building codes, testing requirements, and certification processes.
•    Demonstrated access to a network of industry customers, contractors, architects, and distributors.
•    Ability to balance high-level strategic planning with tactical execution and hands-on problem solving.
•    Excellent verbal, written, and presentation skills. Able to influence internally and externally.
•    Self-starter comfortable working in a fast-paced, innovation-driven environment.
•    Some travel required.

Preferred Skills
•    Experience with innovative materials (e.g., composites, advanced polymers) is a plus.
•    Experience launching building products that require code compliance or regulatory approval.
•    Background working with startups, innovation groups, or growth-stage companies.

We look forward to seeing you