Social Media Specialist

The Social Media Specialist is responsible for the wellbeing of a dealership's social footprint across numerous platforms. This position will work with dealerships to plan, execute, optimize, and report on social media content, strategy and paid ads campaigns.

Know Your Stuff - Be a Student of the Business

Develop and demonstrate subject matter knowledge:

• Maintain a working knowledge of our dealerships' social media marketing, including social strategy and budget.

• Research industry trends, new tools, and technologies to stay at the forefront of the latest developments in digital marketing and effectively implement new digital media ideas and applications.

• Demonstrate expertise in digital media planning/optimization tools and methodologies including Facebook Ads and Business Manager.

• Exhibit deep knowledge of all Facebook ad campaigns and social media channels, including Facebook, Instagram, LinkedIn, TikTok, Snapchat and Twitter.

Prove You Care

Perform quality work in support of the organizational North Star: "to be the most guest-centric automotive retailer:

• Develop and manage social media marketing campaigns, both through paid and organic efforts.

• Demonstrate ability to turn client goals into a social strategy and carry out tactics needed to make campaigns successful.

• Devise strategies to drive online traffic to the company website.

• Generate campaign performance reports, provide analysis, and execute on that analysis to ensure positive ROI where appropriate.

• Write social posts/ads, build graphics, and edit videos.

• Utilize Google Analytics to analyze traffic and make optimizations based on user behavior and ad relevance.

• Perform other duties, as assigned.

Communication

Share information, requests, and acknowledgements professionally and clearly:

• Coordinate clearly and consistently with other team members involved in marketing projects.

• Collaborate with the creative department to ensure that messaging is on target with campaign and audience goals.

Supporting Each Other to Support Our Guests

Contribute to a culture where team members thrive personally while building meaningful bonds with one another:

• Convey social strategy and latest innovations to dealerships and senior leadership.

• Treat team members with respect, upholding standards of professionalism and inclusivity.

Be Personally Responsible

Execute responsibilities proactively with professionalism and accountability:

• Work within structured timelines and meet deadlines.

• Show consistent attention to detail and accuracy.

• Present yourself professionally in appearance and demeanor.

Requirements

• Bachelor’s degree preferred
• Maintain valid driver’s license and MVR within company policy requirements
• Expertise in graphic design, ability to utilize Adobe Photoshop and other design software required

Pay and Recognition: 

• Weekly pay
• Paid holidays & paid time off 
• Deferred Holiday Pay Match 
• Paid training 
• Stock Awards (select management and front-line team member’s eligible)

Insurance / Retirement: 

• Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plans 
• Up to 12 weeks paid pregnancy leave (disability leave) 
• Paid Parental Leave 
• Health savings 
• Flex spending accounts (tax free) 
• Short-term and Long-term disability plans 
• Life Insurance (Whole Life and Term) 
• 401k with company match

Learning, Tuition Assistance and Career Development: 

• Digital career path tool to assist with career development 
• Continuous training through Asbury's Internal Learning Management System 

Professional growth and development opportunities Additional advantages: 

• Student loan relief resources 
• Employee assistance program 
• Employee discounts on parts and service repairs 
• Scholarship awards 
• Opportunities to join our community service initiatives, which includes paid volunteer hours 
• Aggressive Employee referral program with bonus opportunities

INDOTHER